POOK FIELDWORK - Key Persons
Barbara Pook has more than 25 years experience in market research data collection. She has worked for a number of large full service market research agencies during her career, operating to Field Director level and running field forces of up to 2,000 interviewers.
Barbara is equally comfortable working with qualitative and quantitative methodologies - a particular advantage to clients who are undertaking integrated projects.
With the variety and the depth of her experience, Barbara supplies a field service that is informed and confident, versatile and efficient.