Updated 32 days ago
I regularly receive emails that admonish me to ‘think about the environment, don't print this email unless you really need to'. I sometimes wonder if, without this reminder, people would really print out reams of back-and-forth email threads with perhaps two new sentences in each round, or print all their junk email to glance at before throwing it away. Don't we all just read off the screen now?... Lately, however, there seems to be growing evidence to support the idea that reading from screens isn't the same as reading from paper. Academic studies suggest that we don't get the same level of understanding, engagement or retention from reading on-screen, even on dedicated e-reader devices. Commercial market research continues to solidly support the idea that transactional and marketing documents are far more effective when paper is involved; printed catalogues are making a comeback because the paper-and-online combination delivers the biggest return... Paper cuts through the digital..