NETAFIM - Key Persons
As Netafim's Chief Financial Officer, Dafna is responsible for leading the company's ongoing global financial and IT activities and advancing sustainable growth and profitability.
Dafna brings years of experience as a CFO and senior executive in different industries, leading the finance, business operations, and IT activities in global public and private companies. Dafna has built global infrastructure and compliance processes to support rapid growth, including M&A and post-merger integration processes, and has raised capital through public and private offerings.
Elad is an accomplished professional with a 12-year track record of success at Netafim. He began his journey with the company in 2011, joining as a Corporate Business Development Director. Since then, Elad has held a number of critical roles.
In 2014, Elad was appointed EMEA PMO, and played a pivotal role in driving the growth in this division. In 2018, Elad led Africa GBU and in 2020 he became VP Head of Africa and the Middle East GBU.
Gaby is the current CEO and President of Netafim, a position he has held since 2020.During his 20 years with the company, Gaby has demonstrated exceptional leadership, managing many of Netafim's key global markets, with responsibilities in the areas of business development, sales, marketing, finance, operations, HR and long-term strategic planning.
Prior to becoming CEO, Gaby served as SVP and President of the Americas division. In this capacity, he was responsible for overall management of the region, developing new business opportunities, strengthening partnerships, and generating profitable growth.
Gaby began his career with Netafim as regional CFO for Latin America and was rapidly promoted to higher management positions, serving as Managing Director of Netafim Mexico, Managing Director of the South America and Central America regions, VP Americas and VP EMEA.
Gal began his career with Netafim in 2007 and joined the company's management team in 2018 as SVP Head of the Commercial Unit after successfully leading GBU South East Asia.
Job Titles:
- SVP, Global Human Resources
As Netafim's SVP Global Human Resources, Maya is responsible for developing and managing the company's global HR strategy.
Since 2012, Maya has directed Netafim's organizational development and cross-organizational HR practices and processes. She has successfully led the company's digital transformation activities, strategic HR management, leadership development, and more.
Guided by her firm belief that employees are a company's greatest asset, Maya's focus is on building and promoting a winning culture at Netafim.
Job Titles:
- SVP, Technologies & Crops
In 2023 Ofer was appointed as Netafim's SVP Technologies & Crops. In this position, he is responsible for R&D, Digital Farming, Products Management, the Agronomy unit and a new corporate unit that will focus on extensive crops.
Ofer's journey with Netafim began in 2001 as a member of the Agronomy team. With a natural aptitude for leadership, he quickly rose through the ranks to become the head of Netafim Turkey (later expanded to GBU Turkistan).
Under his leadership, Netafim Turkey became the undisputed market leader and achieved consistent and significant growth. Throughout his tenure, Ofer demonstrated operational excellence, creativity, strong business development capabilities and great team leadership.
As Head of India Region, Randhir is responsible for overall management of the business and long-term strategic vision for the region. Randhir has more than 20 years of experience in the micro-irrigation sector and has handled cross functional profiles of sales, marketing and operations for Netafim.
Prior to joining Netafim, Randhir worked with Excel Industries Limited, Mumbai - a leading agrochemical company.
Randhir served as President of the Irrigation Association of India for three years and is an active member of the association, Randhir is also a member of CII (Confederation of Indian Industries) National Council on Agriculture.
Randhir holds a BTech in Agricultural Engineering.
Job Titles:
- SVP, Head of Greenhouse, Projects & Services Division
As Senior Vice President, Head of Greenhouse, Projects & Services Division, Reuven is responsible for growing Netafim's global services offering among customers worldwide, integrating Netafim's advanced digital farming technologies.
Reuven brings nearly 30 years of global experience in various field, corporate, and executive positions.
Prior to joining Netafim, Reuven served 3 years as COO at Kaminario, a global provider of hybrid data storage solutions, leading the successful transition of Kaminario's business model.
Job Titles:
- SVP, Head of Americas Division
As SVP and Head of the Americas division, Ricardo is responsible for all aspects of business development, sales and marketing, business operations, and strategic planning.
Prior to being appointed to his current position, Ricardo served as Managing Director for Netafim Mexico and Central America, where under his leadership, Netafim Mexico's irrigation segment sales grew nearly two-fold.
During these years, Ricardo built an outstanding leadership team whose achievements included the signing and execution of the first irrigation-as-a-service project, strong penetration of NetBeat™ and more new business opportunities.
Ricardo is a CPA, holds an MBA from Tecnológico de Monterrey, and is a graduate of the Executive Management Program (AD-2) at the IPADE Business School.
Vivian brings to Netafim 20 years of experience in the legal field, including extensive global cross-border work in China, India, South America and North America. She has expertise in commercial agreements, bids, M&As, joint ventures and other business development-related agreements, intellectual property, post-acquisition integration activities, financial and operational agreements for large-scale projects, and global legal team management.
Before joining Netafim, Vivian served nearly eight s years as Senior Legal Counsel for Adama (formerly Makhteshim Agan Industries Ltd.).Prior to that, she served five years as head of Customer Contracts Department of the LAHAV Division at Israel Aerospace Industries.
Vivian has an LLB and a BA in Political Science and International Relations, both from the Tel Aviv University.
Job Titles:
- APAC Multisite Leader
- Senior Vice President of Global Operations
- SVP, Head of Global Operations
As Netafim's current Senior Vice President of Global Operations Yaniv Brohim is responsible for Netafim's Global manufacturing, quality, engineering, supply chain and procurement activities.
Commencing as an engineering student in Netafim's Hatzerim factory, Yaniv consistently achieved exceptional results. He progressed to lead the Injection Department and later managed the Hatzerim Plant. Over time, his responsibilities extended to overseeing Israel's plant operations and directing global engineering initiatives. As Netafim's Engineering & Footprint Director, he led Netafim's efforts to continuously improve global operation, and oversaw the integration of new technologies and products.