JCDECAUX - Key Persons
Job Titles:
- Head of Marketing, Debite
In my role I am responsible for planning the more complex campaigns for those customers who book directly with us. I love the fact that I have so many tools at my disposal to build perfectly tailored and targeted campaigns. I use these tools to build audience profiles and identify the best advertising sites we have to reach those audiences, creating a bespoke, data-driven Out-of-Home advertising plan that makes the most of campaign investment by reaching the exact audience required. Alison Beinart Campaign Planning Partner
Our Founder, Jean-Claude Decaux, said that he would always, always use our advertising-based business to serve the community, and this is a key strand of our DNA today.
Job Titles:
- National Secretary, the Community Heartbeat Trust
We've worked with a number of partners, including the incredible Community Heartbeat Trust, to install and grow the defibrillator network across the country. Bringing these committed and determined parties together, with a team from both inside and outside JCDecaux, and working towards one goal to make the defibrillator project a reality is something I'm very proud of. It has been really rewarding to move this project from the initial discussion and scoping phases to where it is now. We have units in the ground in multiple cities, all connected to the emergency services, and there have been over 130 defibrillator deployments nationally to date. To know that the work I do is already helping to save lives within the communities we serve is a quite incredible feeling, and we are not stopping here. Along with increasing the network of defibrillators, we are planning public awareness training as a free community service in cities where we have the units, making sure that as many people as possible from within those communities know where the defibrillators are, and how to use them. Nathan Still Partnership Director Telephony
Job Titles:
- Director of Communications & Campaigns, YoungMinds
The campaign concept was actually my son's brainchild - we were chatting over breakfast about how he felt about going back to school after lockdown, and he suggested it would be nice to see messages of support on JCDecaux screens. Taking this one comment from a small spark of an idea out to market, and finding a fantastic brand that wanted to collaborate with us to bring the idea to life, was a great reminder of the potential of Digital Out-of-Home as a real power for good, and the inspiring responsibility that we at JCDecaux have to make this happen. I'm a massive advocate for young people's development and mental health outside of work, so bringing this into work this way - it felt like a collaboration and a campaign that really made a difference. Steve Moore Commercial Sales Manager