HUAWEI

Huawei is the first Chinese consumer brand to break out globally. Huawei faced a classic problem in its effort to leverage tremendous R&D prowess to grow a consumer brand... Our mission is to create cost effective, designed brand solutions; based on robust strategies; which result in an increased bottom line for the client... We created the new Positioning, Brand Architecture, Go To Market Strategy, Naming Conventions and Consolidated the Brand in the marketplace.