BETTER COTTON

Better Cotton is the world's leading sustainability initiative for cotton. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment... We are meeting the challenge head on. Along with our extensive network of partners and members, we are making cotton farming a more climate-resilient, environmentally friendly and responsible business. Already nearly a quarter of the world's cotton is produced under the Better Cotton Standard, a system and set of principles designed to deliver just that. Our holistic, farm-level approach to improving cotton production is the key.

Primary location: London United Kingdom