MATCHBOOK DIGITAL - Key Persons
Prior to forming Matchbook Digital, Kris worked primarily as an independent book designer for large publishers. She has designed and produced hundreds of books of all types: complex annual publications with numerous charts and graphs, full-color cookbooks, highly-illustrated textbooks, and interactive digital books. Shifting into interactive publications around 2010 created a natural transition to app and website work.
Recognizing that many companies need graphic design help only sporadically (and often for large and unwieldy projects), Kris founded Matchbook Digital in 2011. With the ability to quickly scale up, Kris and her team efficiently produce large projects on-time and on-budget. For example, when Booz & Company was acquired by PwC in 2014, Matchbook helped them transition into Strategy& by quickly rebranding hundreds of documents for both print and web. They made their legal rebranding deadline, and no content had to be pulled from their website. (As a result, Matchbook was the official design firm for their highly-regarded editorial department for several years.)