PRECISION AGRICULTURE - Key Persons


Andrew Whitlock - Founder

Job Titles:
  • Co - Founder
  • Member of the Board
Andrew originally founded the business now known as Precision Agriculture. Passionate about sustainable agriculture, global food production and integration of precision agriculture technologies to deliver financial and environmental improvements to cropping systems. Andrew commenced his career at the DPI Victoria as a Precision Agronomist and still sits on the Precision Agriculture Research and Innovation Steering Committee. Andrew owns and manages a property in Rokewood Victoria where he crops and runs a merino enterprise.

Ben Fleay

Job Titles:
  • Corporate Sales & WA
  • General Manager Sales
Ben oversees the national sales team for Precision Agriculture, who are responsible for the management of all farmer and agronomic relationships across Victoria, NSW, South Australia and Tasmania. Ben previously held the role of General Manager - Research & Innovation, and has a diverse background in grain trading and agronomic businesses. Ben holds a bachelor of Agricultural Science from the University of Melbourne.

Caroline Butterworth

Job Titles:
  • Operations & OHS
Caroline joined PA in 2019 and has worked in various roles and was recently promoted to Ops/OHS Manager. She holds a Bachelor of Management from Federation University and oversees our field tech team across NSW, VIC, SA and Tasmania.

Dr. Kirsten Barlow

Job Titles:
  • Principal Scientist
As Principal Scientist Kirsten oversees the Research & Innovation (R&I) divisions of Precision Agriculture providing well-rounded research capacity and capability for the Company's applied science activities and research projects. Kirsten has previously held roles with the Department of natural Resources and Environment and DPI Victoria as a Research Scientist. Kirsten holds a Bachelor of Agricultural Science and a PhD in Environmental engineering.

Luke Wheeler

Job Titles:
  • Certified Practising Accountant
  • Finance Manager
Luke is a Certified Practising Accountant (CPA) that joined Precision Agriculture to oversee the finance function in 2022. Luke brings 10+ years of finance experience in both the taxation and local government industries. Growing up on Farms around Donald in Western Victoria, Luke has always had a passion for agriculture. Luke holds a double degree in Commerce (Accounting) and Management (Organisational Leadership & Management) from Federation University.

Mick Cattanach

Job Titles:
  • Member of the Board
Mick has extensive agricultural experience having previously been Managing Director of Emerald Grain, General Manager Marketing for national co-operative group NETCO and has overseen the grain marketing and wool production activities for DR Johnston and ConAgra (Australia).

Mike Chaseling

Job Titles:
  • Member of the Board
Mike is passionate about agriculture and has over 30 years' experience in Australian and international agribusiness. He was a co-founder and Deputy Chairman of Emerald Grain (2004-14) and has held senior roles with ConAgra Trade Group (Trading Manager), agricultural co-operative group NETCO (CEO), and the Australian Wheat Board.

Murray de Jong

Job Titles:
  • Member of the Board
Murray is currently at Burra Foods Australia as General Manger Strategy and Planning and has previously held senior roles at Emerald Grain including a Company Secretary role. Murray is also a Director of Bellarine Foods and holds a MBA from Melbourne Business School.

Simon Dowell

Job Titles:
  • GIS and Data Manager
Simon leads a team of GIS professionals who manage the Soli platform and deliver the results to our grower customers. Simon has worked in the GIS for over 10 years and continues to develop PA's platform to increase its functionality and useability. Simon joined PA in 2017 from Vicroads where he held a senior role in their GIS team.

Todd Buck - CEO

Job Titles:
  • CEO
Todd Buck is the CEO of Precision Agriculture. He has significant experience in the agriculture and technology sector, having worked in a variety of roles both in Australia and in Japan, China, Singapore and the US. Todd most recently worked in Singapore for Accenture providing digital solutions to Agribusiness customers in SE Asia. Todd holds Bachelor of Applied Science and Post Graduate Agribusiness degrees.

Warwick Read - Chairman

Job Titles:
  • Chairman
  • Member of the Board
Warwick is a large Western Districts Victoria grower who owns and runs various properties around Stoneleigh Victoria. Warwick was introduced to Precision Agriculture several years ago and has implemented many of PA's services. Warwick ensures PA's products are designed for growers and solve today's problems.