MEANING DESIGN

Communication covers all elements, which belong to dissemination of thoughts. Results of thinking lead to more or less target-group-oriented formulation, which, under use of an appropriate medium, is transferred. Difficulties of communication are on the one hand the fact that thereby meaning is lost or at least falsified. On the other hand, receivers define with their associations and interpretations the meaning that they incorporate in their consciousness. In the context of communication, meaning design supports the formal arrangement of messages for the respective communication channels. However, communication is not terminated with the transmission of the message. It belongs also the observation of the impact, which reaches the receivers. If necessary correcting measures are required, this enables receivers to understand the intended message as well as possible... Conscious planning of communication is often limited to internal communication departments. Meaning design makes these..

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