IMPACT MÉMOIRE

Leverage our deep knowledge of cognitive science to determine the potential impact of your advertising campaign or creative draft and make it more effective... Impact Mémoire has devised a Cognitive Analysis Grid - a hierarchical list of all the cognitive processes and mechanisms that contribute to the construction of a memory trace. For each process and mechanism, a corresponding set of criteria is applied to assess the form and content of your advertising campaign or creative draft. Using this grid, we calculate the potential impact of your advertisement or draft and its strengths and weaknesses, without the need for consumer interviews, focus groups or field measurements.

Primary location: Paris France