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Before moving to any conclusion considers the marketing strategy. It is the single and the most important factor that determines the prosperity or the degradation of business. It is a pretty substantial claim. Marketing strategy distributes throughout all facets of business whether it is intended by its creator or not. This is possible as because the strategy is defined as well as created by the objective of specific business and also integrates the objective with a unique mission and vision of company... The relationship between the aspects of business and the marketing strategies depends upon four factors. They are the marketing plan, market research, economy and the corporate identity. Marketing strategy can be defined as a strategy that integrates or combines the goals of marketing into a cohesive whole that is ideally drawn from the market research and focuses on the ideal product and also achieves maximum profit. The marketing strategy is set out in a secure way of marketing..