To write well is a challenge. To write powerfully is an art. Your True Voice has great power - it attracts loyal, profitable customers to your business. Not always easy to find it, though. So here are a few ideas for finding that True Voice...
Your corporate blog must be authentic. Use it to express your personal investment in your customers' success. To build solid, long-term relationships with them...
Your executive speeches must make your points succinctly and connect with your audience at the emotional level - where your message really takes root.