THINK DIGITAL - Key Persons


Amy Copeland

Job Titles:
  • Design Coach
Amy Copeland Organisational/Team Design Coach and Project Lead With a background in the agency world, Amy has over ten years' experience in digital operations, specialising in Agile practices, coaching, change management, and team design.

Amy Murray

Amy has a wealth of knowledge in evolving business systems and processes, looking to reduce waste and improve the way organisations work together to achieve their goals. She believes strongly in a lean, coaching approach and that the key to effectiveness is through providing teams with the tools and environment in which a culture of continual improvement, autonomous learning and problem solving can be fostered, enabling them to become self-managing and high-performing.

Aroon Dougan

Job Titles:
  • Strategy and Client Services Director
In the five years prior to joining THINK Digital, Aroon specialised in digital fundraising and strategy, and her last role in the non-profit sector was as Chief Executive of a crowdfunding charity in London. Aroon joined THINK Digital as Strategy and Client Services Director in January 2016, and provides strategic consultancy, project management and client services to a range of NGOs and INGOs, as well as running all things operational for THINK Digital. Aroon has worked in fundraising and marketing for a range of non-profit organisations over the past 18 years from conservation to medical research to international development. She has vast experience leading on digital fundraising strategy and campaigns.

Conal Dougan

Job Titles:
  • Digital Marketing Specialist
Conal has been working in digital marketing and social media management for over a decade, on everything from creating a new social media platform for an international conservation charity, to establishing a breakthrough online presence for a local hospice.

Jason Potts - CEO

Job Titles:
  • CEO
  • Creative Director
After starting his career in the publishing sector, Jason moved to Burnett Associates where he worked on some of the first ever global digital fundraising strategies and programmes for non-profits including Greenpeace, Amnesty International and UNICEF. Since then, he's worked on projects ranging from cultural change driven by digital channels, to an iPhone app that highlights the symptoms of meningitis and has developed digital strategies with INGOs in pretty much every part of the world. In 2012, Jason set up THINK Digital and continues to deliver both strategic and campaign-specific projects for a range of INGOs, helping them to drive growth and embed digital thinking and channels within their organisations. Some of the clients Jason has been proud to work directly with in the past five years are Amnesty International, IRC, the National Trust, Christian Aid, WFP, UNICEF and UNFPA. Jason is widely recognised as an innovative and pioneering contributor to the development of digital thinking and channels in the non-profit sector and continues to inspire and lead the way. He is a regular speaker at international fundraising conferences and presents at numerous national fundraising conferences and at the skillshares of many leading INGOs on the impact digital thinking and channels have on non-profit causes in terms of the way they engage, communicate and raise funds. Jason has worked in digital media in the international non-profit sector for over 20 years. He's worked on projects ranging from culture change driven by digital channels to an iPhone app that highlights the symptoms of meningitis.

Keir Gibson

Job Titles:
  • Analyst
  • Associate
Keir has over ten years' experience in web analytics and search marketing. He has worked on a wide range of big brands including Amnesty International, hmv, Berghaus, Oxfam, and Brother in his time. At THINK Digital, Keir provides recommendations to clients on their analytics set up and SEO, and manages tracking and reporting across all of our campaigns.

Scott Llewellyn

Job Titles:
  • UX Engineer
Since joining THINK Digital in 2012, Scott has been responsible for all stages of the design process from user experience to visual design and front-end development. This includes: Conducting user research and testing. Creating wireframes and prototypes. Producing visual designs for web and print. Building donation and lead gen platforms. Leading client demonstrations and producing documentation. Scott Llewellyn UX Engineer Scott has over ten years' experience in the web industry as a developer and designer. At THINK Digital, Scott designs and builds non-profit websites and apps with a keen focus on usability, performance and accessibility. How to optimise your website performance and page load speed Scott Llewellyn 6 February 2023

Spencer Thursfield

Job Titles:
  • Associate Strategy & Creative Director
At THINK Digital, Spencer has worked on a number of projects over the last 15 years including digital strategy and brand planning for UNHCR and IRC and digital asset development work for Christian Aid. Spencer was responsible for some award winning Third Sector firsts including launching the NSPCC on Facebook in 2007 and an even earlier fundraising campaign for Crisis UK on MySpace. Spencer has over 20 years experience in brand and digital strategy, spanning national and global markets - in the commercial and international non-profit sector.