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Growing up, most interactions fell into the ‘commerce' or, as time went on, the ‘eCommerce' bucket, where you would pay money and receive a product or service. If you've gone shopping, this is what I mean. Even early examples of Paul Graham's ‘digital mall,' which was acquired by Yahoo fit examples of this... Then, in my tween years (early 1990s), I heard about Columbia House, which was the evolution of commerce/eCommerce through a subscription service. They, along BMG Music Service, were famous for pioneering a mail order CD deals like "12 for the price of one." The catch was that you were then supposed to..... Jason Traff | Founded Leaky (YC S11). Collecting my thoughts on finance, technology, and gaming. Currently applying the scientific method.