ELLEN SHENG

Explaining your product, service, or value proposition requires experience, deep industry knowledge and writing skill. That's where my expertise comes in. I'm a content strategist and journalist specializing in crafting compelling narratives for companies in financial services, fintech and ESG investing. I have extensive experience working with industry-leading companies to ideate, create and manage content - whitepapers, case studies, reports, articles, profiles, you name it. I have a deep understanding of the industry and audience, as well as the power of targeted content and what it takes to get there... My strength is explaining complicated concepts using clear, concise language. I'm also an analytical thinker who can dig deep, find new ways to connect the dots, identify trends, or find a fresh, new angle. As a long-time journalist, I know how to identify and craft an insightful story that resonates with readers and meets your business goals... NYC-based editor, writer, editorial..