SURVEY

The core programme comprises three modules. Module 1, "Theoretical foundations of survey research and of opinion formation" provides an in-depth understanding of definitions and theories underlying the concepts of public opinion and social, political and consumer behaviour. Module 2, "Survey research methodology" covers the various tools and techniques required to organise a survey with respect to both quantitative and qualitative methods. Module 3, "Analysing and presenting survey data" focuses on the analysis of survey data and the visualization of results. It also provides an introduction to advanced methods of statistical analysis... To be chosen from Masterlevel courses offered by Universities across Switzerland. The courses must be complementary or have an affinity to the POSM program and will be validated by the scientific committee... MA MEOP Master of arts Méthodologie d'enquête et opinion publique - MA POSM Public opinion and survey methodologies