DESIGN COGNITION - Key Persons

Annie Dallison is our Chief Technical Officer. She also has over 25 year experience and an impressive track record of hundreds of successful and innovative branded international product launches for Boots The Chemist, Boots Healthcare International & Reckitt Benckiser Healthcare International. These include global brands such as Nurofen, Strepsils, Optrex, Lemsip and Gaviscon. She is experienced in all elements of packaging and product development from concept through to commercialisation. Incorporating: Feasibility, COGS, reduction, Procurement, Consumer testing, Production requirements, Graphics development, legal and trade requirements. Annie is a renowned industry expert, a Fellow of the Institute of Packaging and a Chartered Environmentalist. She is also an active member of the Pharmaceutical Forum, where she is proactively invoved in the establishment of the

Chris Penfold is our Chief Executive Officer. He has over 25 years