KEVIN KACVINSKY

My name is Kevin Kacvinsky, and I guide leaders like you toward fundraising success. Let's grow your audience and grow your giving... It took me years of grinding before I figured out a sustainable way to increase donations. I exhausted myself asking the same people to support my nonprofit over and over again. Like many of you, I was trying to get more money from the same small community. The solution to making fundraising easier was to grow my audience -- to have MORE people to ask. I could adjust the way I ask, increase response rates, and improve my communications (all important) but without new people each year, I was in a death spiral. After this pivotal realization I surrounded myself with people who are smarter than me and came up with a system to identify new donors, and that changed everything... The 80/20 rule, for example, stating 80% of your donations will come from 20% of your donor base is a principal (it may even be as high as 90/10). Is what you are doing going to..