WE ARE DECIDE - Key Persons
Job Titles:
- Group Commercial Director
Alistair manages the business development team, strengthening the depth and quality of accounts across the DECIDE client portfolio. His focus remains on nurturing client relationships at a senior level across key accounts, such as Dr Oetker and Tangerine.
"Best decision I ever made? Deciding to buy fishing rights on a stretch of the River Tweed. It's great to get out of the office occasionally, clear my mind and really think about the business from a different perspective. (Oh, and if I'm lucky, I get to bump into some of the Hollywood stars who also fish the river to escape the gaze of the paparazzi!)"
Job Titles:
- Head of Brand Realisation
Job Titles:
- Director of Consumer Psychology
Job Titles:
- Executive Creative Director
With over 40 years helping leading brands weather the extremes of boom and bust, Grant's knowledge and expertise today proves invaluable in helping them achieve a truly competitive edge. Responsible for the overall creative direction of the consultancy, he works with Creative Heads across the consultancy's core disciplines.
Job Titles:
- Head of Technical Services
Joining DECIDE 25 years ago as Finance Director after previously working in the Financial Management sector, Jeremy's role has evolved so that he now heads up the consultancy's strategy and oversees all financial, legal, administrative and commercial matters.
Job Titles:
- Associate Director - Omnichannel Shopper
I began my career as a packaging and instore communications designer, but quickly realised I had a passion for project management and relationship building. I spent the next 13 years in retail own-brand design management at Asda and then Morrison's. From there grew my obsession for retail and the whole shopper experience. I love the challenge of finding new and creative ways to disrupt and engage. Over time I've built up a wealth of insider knowledge, which gives us a distinct advantage with our clients. I think there's nothing better than the feeling of landing a ‘winning' campaign and seeing it come to life in store.
Having previously worked as a Business Planner for chemical group ICI and as a Group Accountant, Joanne has a wealth of experience which, combined with the knowledge she gained from her BSc (Hons) in Business Quantitive Methods, she applies to great effect. Overseeing the accounting function, Joanne produces monthly management reports and prepares the statutory accounts, reporting directly to the Executive Chairman.
Job Titles:
- Associate Director of People, Process and Operations
With over 15 years' experience in project and operations management, 7 of these being in the digital sector, Joanne leads our digital team ensuring our clients receive the best possible service with high quality deliverables. She has a proven track record in delivering outstanding results on high profile projects and establishing excellent stakeholder relationships.
"Best decision I ever made? Deciding to take the leap from the events management sector into the digital sector. I'm still applying many of the transferrable skills I developed, whilst learning new skills and continuously enhancing my knowledge in digital marketing to ensure we continue to deliver the most effective solutions for all our clients."
Job Titles:
- Creative Insights Director
With an MA in Design Management (Distinction) from Northumbria University, Lesley brings in-depth experience to a unique combination of disciplines across design, planning and consumer insight. She was instrumental in developing DECIDE's unique design evaluation tool, d3eclipse, and has presented papers on design thinking at international conferences, including the European Academy of Design in Paris (2015) and Rome (2017).
Job Titles:
- Strategic Creative Lead ( Online )
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- Strategic Creative Director ( Shopper )
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- Environments Project Manager
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- Senior Front End Developer
Michael's strategic thinking, organisational skills and analytical mind have been key in advising and helping clients such as Spectrum and P&G to achieve - or in many cases, exceed - their growth targets. Michael oversees research partnerships with Durham University Business School, where he is a regular speaker.
Job Titles:
- Shopper Marketing Designer
Job Titles:
- Group Clients Services Director
Job Titles:
- Multi - Media Designer ( Video & 3D )
Job Titles:
- Senior Visualisation Designer