PETE'S FRESH FISH PRINTS

There has been much confusion in the marketplace in regard to my "gyotaku fish prints" and those at Pete's Fresh Fish prints on Nantucket and also prints at "Setting the Space". The original name i came up with "Fresh fish Prints" was part of my store name "Joe's Fresh Fish prints" I allowed Pete to use the term because i was involved in the opening of his store on Nantucket, I designed his logo, his shirts, the whole nine yards, and half the prints shown in the store the first couple years were mine. I thought at the time is was a good idea to use the brand equity I had already established. Needless to say it wasn't, i assumed after we parted way the name would change since it was using the equity if the name i created and the equity of Joe' Fresh Fish Prints- it hasn't and there has and still is much confusion in the marketplace and it gets worse every year-hopefully soon this issue will be resolved and Pete's Fresh Fish Prints becomes Pete's Fish Prints. I can't tell you how many..

Primary location: Salem United States