THE PRACTICE INSIGHTS

At The Practice, everyone is automatically a director. With equal high status everyone's full potential is accessed. We all have our own individual identity and authority on any given project. We each have complete autonomy in our working arrangements as long as it does not effect outcomes... At The Practice we specialise in collaborative research techniques. We enable people from both the business and consumer sides to become stakeholders in the research process. This leads to more powerful outcomes where brands are fully aligned with their true purpose... At The Practice we bring together a broad range of skills, expertise and knowledge across disciplines where required: design-inspired thinking, video storytelling, online forums, Netnography, Eyetracking. We also bring new approaches to projective and diagnostic techniques, semiotics, need states analysis, and online surveys.

Also known as: The Practice

Primary location: Glebe Antigua and Barbuda