Gap Inc. was founded in 1969 by Donald and Doris Fisher in San Francisco, California. When they started there was only one store and a couple of employees. Today, they are one of the world's largest specialty retailers, with fiscal 2004 revenues of $16.3 billion. They are producing and selling clothes to men, women, kids and babies all over the world. Such brands as Gap and Banana Republic are aimed at customers with higher incomes who are willing to buy high quality clothes, although it is not priced too high. Old Navy brand was created to fit the niche of customers such as families willing to have good looking and quality attire, but pay less for it. Many people shopping at Gap are customers in Old Navy as well, because the company signature in making clothes can be easily traced. In recent years the company has began production of colognes and other toiletries which are suitable for different seasonal collections and can be matched with certain clothes. Thus Gap stores, offer a full..
Also known as: Gap Inc
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