BARRY BURDIAK

We worked hard to bring Bud back from a tired, old brand, to a "shiny object" in pop culture - and kept it the #2 brand in the U.S. - behind only Bud Light, our other brand... In 2010, we created the winning pitch for State Farm. Our "Get To A Better State" campaign won the $24 million business. Almost instantly, we transformed State Farm from a fading "dad's brand" into yet another "shiny object" - turning in its two best years in State Farm's 90 year history.

Primary location: Lake Forest United States