Visitors were encouraged to 'carry' the flame around the world towards the Olympic Games in China by using their mobile phones, e-mail and the internet. Participants signed onto the website and left their names and a message on a map of the world...
On March 20th 2008 a virtual Olympic torch relay was started by Play Fair 2008 in the Netherlands, making its way East and West around the world. Play Fair's alternative torch was taken up by more than 12,000 people in 99 countries. These thousands connected virtually to demand that the IOC take action on workers' rights in Olympic supply chains...
In Austria former European champion swimmer Vera Lischka expressed her support of Catch the Flame. Thousands of Austrians sent out text messages urging the IOC to play fair.