BLEXR - Key Persons


Aleksandra Lasota

Job Titles:
  • Commercial Administration Manager
Aleksandra moved to Malta in 2018, having previously lived in Stockholm. She loves her "challenging and exciting" role of managing the team which handles our admin and revenue reporting. She likes travelling, cooking and believes everything can be done easier and quicker with Excel. 


Andrew Isidoro - CMO

Job Titles:
  • Chief Marketing Officer
Andrew, known as Izzy, is in charge of our marketing and commercial teams, making sure we're keeping our customers and partners at the heart of everything we do. He's previously worked at several amazing brands and led a number of award-winning marketing teams. When not at the marketing millstone, Izzy is generally found relaxing with a good book, watching some football/ice hockey or spending another day as a human climbing frame for his two children.

Gabriela Hinrichsen

Job Titles:
  • Head of Product Design
Gabriella is passionate about improving the user experience of our digital products and encouraging a culture of user-centred design within Blexr. Aside from that, she relaxes by taking care of the plants on her balcony, reading historical novels, binging on the latest TV shows and using new recipes to create tasty dishes.

Martina Otruba

Job Titles:
  • SEO Growth Product Manager
Martina is an expert in both SEO and product management, guiding her team to build brilliant digital products and growing their organic traffic. She's lived in five countries, is familiar with 10 languages and owns a dog called Alvíss who's named after a dwarf in Norse mythology.

Mike Betts - CHRO

Job Titles:
  • Head of Human Resources
Mike is in charge of our HR team, making sure all Blexrians are well looked after. He is green-fingered with both plants and vegetables and has flown around the world too many times to count.

Nick Walker - COO

Job Titles:
  • Chief Operating Officer
Nick looks after everything People and Talent-related at Blexr, and also leads our Product and Engineering teams. His aim is to enable all our Blexrians to have the best experience, so as to grow and make the magic happen. Camaraderie, honour and tenacity are his personal values, taking people on the journey, putting them first and being tenacious in making things happen.

Roberta Azzopardi

Job Titles:
  • SEO Manager, Malta
Roberta handles our SEO team that's based in Malta. She gets through a new book every week, loves to travel to far-flung places and goes for a run before the sun has even hit the snooze button.

Tony Baitson

Job Titles:
  • Content Operations Manager
Tony is one of the longest-serving members of the Blexr family, and as such has plenty of stories to tell about the milestones and moments that saw the company grow. He's a former professional poker player, hosts entertaining and informative quizzes and is a passionate supporter of Premier League giants Arsenal.