CARIBOU DATA

Caribou Data offers a new way of seeing the nuance and complexity of how people engage with digital products and services in day-to-day life. Our device-level data enables our clients to better understand how the consumers they care about get online, communicate, use apps, consume content, make financial transactions, and more... We believe data analytics can be done in an ethical manner that doesn't exploit or expose users. Our business is built on a commitment to individual privacy, transparency in how we handle data, and fairness in how we compensate our panelists... Our panelists are effectively anonymous-even we don't know who they are-and we employ sophisticated differential privacy techniques to ensure that data analyses on our platform can't potentially de-anonymize an individual. One result of our privacy-first approach is that our data is inherently GDPR-compliant.