EMIRATES FOOD INDUSTRIES (EFI) - Key Persons


Al Rawdah

Al Rawdah Veterinary Clinic is the oldest veterinary clinic in Al Ain. It operates state of the art medical equipment to provide the highest quality health care services for animals. Al Rawdah works closely with the Abu Dhabi Food Control Authority to ensure proper animal health standards including vaccination, numbering, and overall animal welfare are provided to animals in Abu Dhabi.

Gerald Kiernan

Job Titles:
  • General Manager - Dairy Farms
Gerald Kiernan has over 35 years of work experience in the Dairy Farm Industry across many countries around the world. He was educated in Ireland and more recently awarded an MBA in Leadership and Sustainability from the University of Cumbria. Since joining the Group in 2003 he has managed to build a strong team and system that rapidly adapts to successful implementation of the latest relevant global technology and science. Gerald Kiernan has developed strong professional links within the industry at both the national and international level. The EFI Dairy farms are amongst the most successful in the UAE and are continuing their upward momentum to record high production and quality through exceptional standard of management and animal welfare.

Mohsin Abrar - CMO

Job Titles:
  • Marketing Director
Mohsin Abrar has a diverse experience in commercial marketing. He has worked in various roles of commercial marketing across India, the Middle East and Asia Pacific. Putting the consumer first, Mohsin has delivered clutter breaking marketing communications and campaigns for which he has won "Best Brand of the Year" in the UAE for two of his brands. He specializes in break through brand and category innovation driving growth for the organization. Mohsin has worked extensively in developing growth strategy for his brands across Asia Pacific and the Middle East for a diverse set of consumers and markets spanning from China, Hong Kong, Indonesia, Thailand, Malaysia and Singapore. Digital and e-commerce come across as a natural extension of his brand work. Pepsi, Rainbow Evaporated Milk, London Dairy, Frisian Flag, Dutch Lady are some of the brands Mohsin has been associated with.

Mona Moneeb - CHRO

Job Titles:
  • Human Resources Director
  • Human Resources Director at Emirates Food
Mona Moneeb is the Human Resources Director at Emirates Food industries. Mona Moneeb has worked in senior HR roles in the UAE for different industries including telecommunication, real estate, facility management and FMCG. She has notable experience in strategic human resources planning, performance management, staffing, training and development and executive coaching. In her current role Mona Moneeb manages the entire HR functions across the EFI group. Mona Moneeb holds a bachelor degree in English literature from Ain Shams University in Cairo. She has a DISC & Trimtrix assessment certificate and a qualified NLP master with life coaching skills.

Samer Izahmad - CIO

Job Titles:
  • Information Technology Director
Samer Izahmad is the Information Technology Director for the Emirates Food Industries group. He is a seasoned executive with progressive experience in business and technology transformation. He has been instrumental in effectively managing the IT portfolio of investments related to the group spread all over the UAE and in providing solutions to automate manufacturing facilities and infrastructure. His experience is focused on managing and modernizing software-defined data platforms, real-time streaming analytics and automation with powerful business intelligence, extensive experience in IT strategy, Digital Transformation, Artificial Intelligence, Information Security, and Business Continuity. Samer holds a degree in Computer Engineering & Informatics from the Beirut Arab University in Lebanon.

Wael ElGendy - CFO

Job Titles:
  • Chief Financial Officer
Wael ElGendy is the Chief Financial Officer of Emirates Food Industries. He has more than 30 years of experience in senior Finance roles in a leading FMCG multinational company across 5 countries in MENA, Europe, and Africa. Wael ElGendy is highly accomplished and results-driven executive and a visionary leader. He has strong technical aptitude for driving process efficiency and growth through the evaluation of financial management systems, great strategic influence with the capacity to convince executive management to implement novel ideas as well as influence other organisations to take favourable actions, while creating win-win solutions. He is an Influential communicator with excellent networking and relationship management abilities supported by exceptional emotional intelligence skills.

Wasfi Kaso - CEO

Job Titles:
  • Chief Executive Officer
A leading expertise that started with global and multi-national companies in the United Arab Emirates and continued with senior leadership roles in regional industrial conglomerates covering various leading regional brands across a multitude of sectors. Wasfi Kaso has been instrumental in launching international brands in the region, and in the development of leading regional brands that contended for market share leadership in their respective categories.