ERA

Recognizing the varying market dynamics of different sectors of the electronics industry, ERA is organized into multiple marketing groups: Communications; Components; Computer; Consumer Electronics; Electronic Systems Integration; Instrumentation; Materials, Assembly & Production; RF/Microwave; and Semiconductors... The Electronics Representatives Association was established to serve electronics representatives, manufacturers, customers and their industry and to foster interaction in a professional and productive manner. To that end, this Code of Ethics has been adopted by all ERA representative members... Since 1935, ERA's assertive leadership role in promoting and protecting the function has led to the identification of manufacturers' representatives as equal partners in the field sales and marketing process. ERA gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that..

Also known as: Electronics Representatives, Electronics Representatives Association, ERA National

Primary location: Chicago United States