QUONUNDRUMS

Quonundrums is a small, savvy research team. That means we're responsive, quick on our feet, and far more cost-effective than larger research firms. We're able to provide one-on-one consulting. And you'll work with the same team of people from start to finish... Following the presentation of the segmentation and the focus groups, Quonundrums led a team workshop to finalize the target segment selection and determine final naming conventions. Quonundrums worked closely with the design agency to align the brand with the target segments of the client, creating an updated, differentiated offering, while serving the legacy customers with the traditional product... Our client, an international watch and accessory company, was born out of a lifestyle movement in the late 1990s in Southern California. They were seeking to reinvigorate the brand, by understanding the urban action sports, youth, and extreme culture of a new generation.

Also known as: Quonundrums Inc.

Primary location: United Kingdom