DIGITAL TRANSFORMATION BOOK

Updated 426 days ago
  • ID: 47517153/14
Maxwell Building, University of Salford, M5 4WT
Our book Strategic Digital Transformation - A Results Driven approach was released early 2020. It is about realising the value and benefits of digital technologies effectively to achieve the ultimate goal of becoming a fully data-driven and people-focused organisation. Since the COVID-19 global pandemic, organisations have rushed to digitally transform. Although the book was written pre-lockdown, we are also documenting some of these more recent changes on this website... The book itself presents an accessible text for students - as the next generation of business leaders - and the leaders of smaller organisations on restricted budgets who realise that they are operating in a competitive and increasingly global and digital business environment... A key emphasis of the argument presented throughout the book is defining the differences between traditional and digitally-enabled organisations by using the 4Vs of big data and in doing so also recognising that many of the well known tools..
Primary location: Salford United Kingdom
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