UNION TALENT AGENCY

​UTA believes that using celebrities to promote products works brilliantly when the two have a natural affinity. UTA knows that this connection should be complimentary to the brand personality. We believe that without that element, neither is working hard enough for each other. A celebrity's public persona should be enhanced by the brand's character and vice versa. When this happens both get the benefit of an emotional involvement with the consumer that helps find their way into the consumers' hearts and minds... At Union Talent, our aim is to align celebrities to the brand character of your company. Through advanced research assessing the psychographics and demographics of your brand, we will find a celebrity that not only encapsulates your brand identity, but al so enhances it. This in turn will help to cement your brand identity as well as turn profit.