FEEDBACK CGP

Once they identify an idea or recipe that they think you're going to like, they need consumers to taste it and give them feedback. That's where Feedback Consumer Guidance Panels come in. At Feedback, we work for various food companies, both large and small, to help them test new food and beverage ideas over the Internet. Once we've figured out the best idea, we help them test the product, sometimes through online surveys asking consumers about flavors, packaging, ingredients, etc., and sometimes by shipping actual food or beverage products to the homes of consumers who match our target.