INNOLUXE

INNOluxe creates incredible strength, shine and softness on all types of hair. Plus, it's a relaxing and oh-so-indulgent salon experience, and don't we all deserve some of that from time to time?... Since we launched back in 2015, we've won an army of fans across the industry including, of course, our Global Brand Ambassador Sophia Hilton. Sophia credits INNOluxe with making possible the show-stopping looks she's renowned for... We're experts in the science of hair repair. INNOluxe's protein technology has its foundations in our sister-brand, KeraStraight, which has been harnessing the secrets of protein science since in 2010.

Also known as: INNOluxe Ltd

Primary location: Little Wymondley United Kingdom