CRANSWICK - Key Persons


Adam Couch - CEO

Job Titles:
  • CHIEF EXECUTIVE
Adam joined Cranswick in 1991 and was originally on the operational side of the Fresh Pork business before being appointed to the Board in 2003 as Managing Director of Fresh Pork. His knowledge of the food industry over the 29 years he has been with Cranswick, led to him being appointed as Chief Operating Officer in 2011 and then advancing to the role of Chief Executive Officer in 2012. Under his leadership Cranswick has continued to expand and become a major player in the food processing industry. Adam was also a committee member of the British Pig Executive between 2005 and 2013. Adam is also Non-Executive Director of Thomas Broadbent & Sons Limited and he is a member of the UK Government's Agri-Food Trade Advisory Group.

Alan Williams

Job Titles:
  • Independent Non - Executive Director
  • NON - EXECUTIVE DIRECTOR
Alan was appointed as an independent Non-Executive Director in 2023 and is Chair of the Audit Committee. Alan is the Chief Financial Officer of Travis Perkins plc, the UK's largest distributor of construction materials. Prior to this, Alan held a number of senior management roles in the food sector having served as CFO at Greencore Group plc for six years and previously working at Cadbury plc in a variety of financial roles in the UK, France and the USA. In addition to his finance background, Alan has extensive experience in leading strategic initiatives, mergers and acquisitions, integrations and business transformation. Alan is a member of the Institute of Management Accountants and a Qualified Corporate Treasurer.

Chris Aldersley - COO

Job Titles:
  • CHIEF OPERATING OFFICER
Chris joined Cranswick in 1998 and since then has undertaken a variety of senior management roles, becoming the Group's Chief Operating Officer in 2015. Chris has responsibility for managing the operations at the Group's four primary processing and sixteen added value facilities and also for its agricultural operations, which support the Group's vertically integrated supply chain strategy.

Jim Brisby - Chief Commercial Officer

Job Titles:
  • CHIEF COMMERCIAL OFFICER
Jim has over 23 years' experience in sales and marketing. He joined Cranswick in 1995, and he has been a key member of the team that has grown the business over the years. His vast knowledge of the food and retail sector cumulated in him being appointed Sales and Marketing Director in 2010 and Commercial Director in 2014. He has been integral in developing the strategic direction of the business.

Liz Barber

Job Titles:
  • Independent Non - Executive Director
  • SENIOR INDEPENDENT DIRECTOR
Liz was appointed as an independent Non-Executive Director in 2021 and is Chair of the Audit Committee. Liz was Group Chief Executive of Kelda Group until 2022. She was previously with Ernst & Young where she was made a partner in 2001 and was the senior partner for audit for the north of England. Whilst at Ernst & Young, Liz was the Company's audit partner between 2003 and 2007. Liz is a Chartered Accountant. Liz is also a Non-Executive Director of HICL Infrastructure plc and was a Non-Executive Director of KCOM PLC between 2015 and 2019.

Mark Bottomley - CFO

Job Titles:
  • Chartered Accountant
  • CHIEF FINANCIAL OFFICER
Mark, who is a chartered accountant, has extensive food sector experience, previously holding a variety of senior finance roles in the food production industry before joining Cranswick in 2008 as Group Financial Controller. He was appointed to the Board as Finance Director in 2009 and is responsible for overseeing the financial operation of the Group and setting financial strategy.

Rachel Howarth

Job Titles:
  • Independent Non - Executive Director
  • NON - EXECUTIVE DIRECTOR
  • Group People Officer at Whitbread Plc
Rachel was appointed as an Independent Non-Executive Director in 2024. Rachel is the Group People Officer at Whitbread plc, which is the owner of Premier Inn, the UK's biggest hotel brand employing over 39,000 people in over 1,700 Premier Inn hotels and restaurants across the UK. Rachel was previously the Group HR Director with SSP Group PLC, before which she spent sixteen years with Tesco Plc, in operational and human resource capacities and has also served as an officer in the Royal Air Force, specialising in logistics and supply chain.

Steven Glover - Secretary

Job Titles:
  • Group Company Secretary

Tim Smith - Chairman

Job Titles:
  • Independent Non - Executive Director
  • NON - EXECUTIVE CHAIRMAN
Tim was appointed as an independent Non-Executive Director in 2018 and as Non-Exeutive Chair in July 2021. Tim has experience in the UK food sector having worked in food manufacturing, government regulation and supermarket retail. Tim was the Group Quality Director at Tesco plc between 2012 and 2017. Prior to joining Tesco plc, Tim was the Chief Executive of the Food Standards Agency (FSA) during which time he led a strategic review of the agency. Before joining the FSA, Tim led a number of businesses including Express Dairies plc and Arla Foods plc.

Yetunde Hofmann

Job Titles:
  • Independent Non - Executive Director
  • NON - EXECUTIVE DIRECTOR
Yetunde was appointed as an independent Non-Executive Director in 2022. In 2023, Yetunde extended her role to become the Employee Non-Executive Director. Yetunde has experience gained in mergers and acquisitions, business operating model transformation, organisational capability development and growth and international expansion. Yetunde is the Managing Director of Synchrony Development Consulting, an international leadership and change consultancy that partners with leaders to facilitate strategy, change, diversity and inclusion and the founder of Solaris Global Executive Leadership Development. She is also a visiting fellow at the University of Reading's Henley Business School of Marketing and Reputation.