REFLECT DIGITAL - Key Persons
Adam optimises client's websites to their full potential; allowing their product / services to gain maximum reach online. From keyword research to content marketing; he's pretty much seen it all in the industry. He strategises and implements the three core pillars of an SEO campaign: Technical, Content, Promotion.
Amy develops and manages relationships with specifically curated partners. Our symbiotic agreement identifies space for collaboration and commercial opportunities. Including training partner teams and providing assets where possible to maximise on partnerships. Meanwhile, ensuring internal teams are well trained and have everything required to confidently and effectively communicate about our partners.
Amy will be the spokesperson and enthusiastic lead on all things Partnerships (and digital of course)
Job Titles:
- Member of the CULTURE & PEOPLE EXPERTS Team
- Office Manager
From diary management to team support, organising team events to invoicing, throw in a little HR support and keeping the fridge stocked, Amy is on hand with a smile to help the office run smoothly and keep the team happy.
Andy drives high-quality, high-converting organic traffic to a wide range of businesses, from local companies to global brands.
A strategic search marketer, Andy's expertise lies predominantly in ecommerce websites and technical SEO, and is particularly adept at finding opportunities to provide quick wins and long-term return on investment.
Job Titles:
- Member of the CX & BEHAVIOURAL EXPERTS Team
- Behavioural Executive
As part of the Human Behaviour team, Ariane helps ensure that Reflect Digital's work is centred on people by applying insights from audience research and behavioural science. She aims to inspire others to see different perspectives and appreciate the diversity in being human.
Reflect Digital was once nothing but a dream in Becky's head. Becky is Reflect Digital's CEO, having started Reflect Digital in 2011 she has grown the business to the strong agency team it is today.
Becky is a strategist at heart, and she shares her experience and knowledge with the Reflect Digital team and the business we work with. Full of creative ideas but with an eye always on ROI, Becky has a natural talent for spotting campaign opportunities and ensuring value is delivered.
Job Titles:
- Member of the GROWTH MARKETING TEAM
- Head of Delivery
Caity oversees all things delivery, facilitating the production of all of our client work, running a tight ship on budgets and timeframes while ensuring quality deliverables.
She fosters a seamless partnership of the delivery of our work with business operations, finance performance, account growth and people functions of the business. Caity is passionate about creating an environment where every member of the team feels their voice is a wanted and vital part of delivering best in class work for our clients.
Carl spends his days helping our clients elevate their brands through the power of SEO. From creating strategies designed to deliver excellence and meet objectives, to implementing campaigns that deliver next-level results, Carl loves it all.
Chantel works hard to show the world all the great work that the Reflect Digital team are delivering. She focuses on creating and executing our own marketing strategy including looking at how we onboard new businesses, manage client loyalty and satisfaction and improve internal culture. Day to day Chantel strives for new ways to get the Reflect name out there and drive new enquiries - while also making us the best agency to work for and with.
With a focus on strategy, campaign planning, design and copywriting, Chantel is a well-rounded marketer who has a talent for zeroing in on her audience's needs. Chantel's charismatic approach makes marketing for agencies fun and entertaining rather than dull and dry.
Job Titles:
- Member of the TECHNICAL & CREATIVE TEAM
- Head of Video
As the head of video, Chris is the mastermind behind the camera, coordinating all technical elements. He not only operates the cameras but also edits the footage, crafting incredible content for our clients. Given the demand for video content, Chris' objective is to ensure we fulfil our clients' needs with precision and creativity.
Job Titles:
- Member of the CX & BEHAVIOURAL EXPERTS Team
- Data and CRO Lead
Ed's job as Data and CRO Lead is to make sure everything we do at Reflect Digital is customer-focused and data-driven and the results are measurable and insightful. He is a champion of hypothesis-led test-and-learn strategies, positively impacting the customer journey, website performance and client growth. Ed's expertise includes delivering robust reporting tools to enable the team to extract the maximum insight from the activity we run and help our clients to understand the impact we're having.
As SEO Copywriter, Ella is primarily responsible with planning and writing engaging blog content, as well as implementing on-page SEO strategies to optimise the copy on clients' websites.
Job Titles:
- Member of the GROWTH MARKETING TEAM
- Senior Growth Marketing Executive
Ellen came to Reflect with a background in social media and ecommerce, but she's hungry to learn more. While bringing her creativity and drive to our client's day-to-day activity, Ellen is also gaining insight into all things digital marketing. When she isn't helping our clients push their marketing to the next level, Ellen is developing her skills and receiving training from experts across the agency.
Erin supports the Marketing Manager in execution of the agency's marketing strategy and content plan. She uses her creativity and online knowledge to manage the agency's social media accounts, where she strives to grow and expand the agencies online presence. While being a part of the agency's vision and growth plans for the future, Erin supports on our key agency events including Aspiration Digital and our Brunch and Learn events.
Job Titles:
- Creative Director
- Member of the TECHNICAL & CREATIVE TEAM
Gary overseas all video, photo and audio that Reflect creates for their clients. By bringing The Gary show to Reflect, he wants to show the world how great they are at creating content with purpose and conviction.
Job Titles:
- Senior Paid Media Manager
Gary lives and breathes paid search. He spends his days at Reflect Digital supercharging clients' PPC accounts and digital strategies, crushing cost per click while driving higher revenue and improved conversions.
Gary works across pay per click channels, but is particularly passionate about Google Shopping.
Job Titles:
- Member of the CX & BEHAVIOURAL EXPERTS Team
- CRO Manager
Gemma oversees the CRO projects to improve the conversion rate and usability of various client websites. She has a huge passion for user psychology and data and ultimately works to ensure Reflect Digital clients can meet their business goals. Contact Gemma
Job Titles:
- Member of the GROWTH MARKETING TEAM
- Senior Growth Marketing Manager
Hannah's aim is always to deliver higher levels of relevant traffic to her clients' websites. Proficient with data and analytics, she utilises these to formulate and deliver effective SEO strategies.
On a day-to-day basis, Hannah influences the structure and content of websites to improve ranking for important keywords, as well as to the benefit of the user. She never forgets the ultimate goal and works to ensure this new traffic converts to leads and new customers.
Job Titles:
- Member of the GROWTH MARKETING TEAM
- Senior Growth Marketing Manager
Far from your workaday Account Manager, Hannah strives to be your organisation's representative within Reflect Digital. She brings a strategic mindset to all of her work, and works consultatively with her clients to ensure that, together, they can find the way to take their digital marketing to the next level, and smash their targets. She also ensures all of the Reflect's teams are aligned, prepared and organised to give her clients the best experience.
Job Titles:
- Member of the CULTURE & PEOPLE EXPERTS Team
- Chief Happiness Officer
Harry has been at Reflect Digital since April 2016 and he's loved every minute of it! As Chief Happiness Officer, it's Harry's job to make sure that the whole team take a moment for a play and a cuddle once in a while.
He loves his job, and spends most of his day sleeping on people's laps, running around or stealing things from people's bins - he does tend to get shouted at for that last one, though!!
Job Titles:
- Member of the TECHNICAL & CREATIVE TEAM
- Senior Developer
Ian makes digital dreams come to life. Starting from concept and design, he builds projects such as websites and digital events, delivering on the needs of our clients and their audiences.
From learning about SEO and data analysis to implementing campaigns, Isabel loves to get stuck in on any task thrown her way. Isabel is passionate about finding answers, and enjoys diving deep into problems with no clear solution. She also loves how much exposure working at Reflect gives her into all things digital, helping to carve a clear path for the future as she heads into her career in digital marketing.
Job Titles:
- Head of Content and Digital PR
Joanna oversees the PR and Media activity for our clients, including link building and outreach strategies.
She leverages her outstanding relationships with the movers and shakers at household name publications and websites to ensure our clients receive the best coverage and most powerful backlinks. She's also an expert copywriter and offers reactive PR and media monitoring.
Job Titles:
- Head of Client Services
- Member of the GROWTH MARKETING TEAM
Laura leads the Client Services team and is responsible for understanding the needs of our clients to ensure we're able to deliver real ROI and maximum impact across campaigns and key deliverables.
Job Titles:
- Member of the GROWTH MARKETING TEAM
- Growth Marketing Director
Lauren ensures any and all opportunities are explored for our clients. This will involve working in collaboration with the client services team and the growth team in order for us to align on the strategy in place, but also understand that the clients need for future growth is being addressed from all relevant sectors of the agency.
Working together with all departments involved in the client will make for trusted, profitable and happy clients.
Job Titles:
- Head of Paid Media and Planning at ICrossing
Lottie oversees the paid media team, and manages the paid media advertising across PPC, paid social and programmatic advertising, as well as a focus on the overall digital user journey, from an audience-first approach. With a background in earth and planetary research, she loves a doughnut chart and a data table, really digging into the data to understand the results and opportunities. Lottie is possibly at her happiest finding tech solutions and ways to use data, AI and machine learning to take out the simple repetitive stuff, so we as a team can focus on the innovative, brain-powered stuff!
Job Titles:
- Senior Paid Media Executive
Manos is responsible for planning, optimising and executing the paid search strategies across the PPC channel. He is passionate about creating strong paid search campaigns and optimise them to achieve the optimum results.
Manos is a self-made PPC specialist. After completing a MSc in Digital Marketing he decided to start his career in the digital marketing world. His professional career officially started with P&O Ferries. In there he was responsible for managing and analysing all data for all the online acquisition channels (display, affiliates and PPC). During Covid-19 quarantine, he spends his time teaching himself everything about PPC and Google Ads and completing certain certificates.
Matt is a search aficionado and verified spreadsheet nerd. Helping brands get great content in front of the right people - driving traffic and leads through organic search, he's always on-hand with a Google Sheets tip or an important nugget of data.
Job Titles:
- Senior Content and Digital PR Executive
Job Titles:
- Member of the CULTURE & PEOPLE EXPERTS Team
- People Director
Job Titles:
- Member of the GROWTH MARKETING TEAM
- Senior Growth Marketing Executive
Sophie aims to bring value to every client she works with. To help develop marketing strategies that amplify the client's brand. To build relationships with the clients so that they feel that they can trust the agency to deliver excellent work so that they can succeed in their industry.
Job Titles:
- DIRECTOR
- Director & MD at LAB
Job Titles:
- Member of the TECHNICAL & CREATIVE TEAM
- Lead Creative