FRANK AGENCY - Key Persons
I have 15 years' experience managing global client relationships at a variety of ATL, digital and direct agencies. From shaping the Virgin brand with Richard Branson in the Caribbean to mixing Havana Club rum around the world, I've had a varied career, working across categories including FMCG, alcohol, retail, finance and charity. I love the creative process. Presenting new ideas to clients then watching them blossom. Straight-talking, rigorous, curious and collaborative, I have a proven track record in developing valuable relationships using insight-based marketing that hits the mark commercially and drives brand growth. I've got mini-MBAs in both Branding and Marketing Strategy and study Gestalt Psychology to discover more about how the mind ticks.
Early years were dedicated to the digital world in the cut and thrust of big London agency life. Developing pioneering work for P&G, GSK, and Mars, and creating platforms from scratch for Lloyds TSB, PWC, and others. I now turn my hand to making brands, brand content and brand experiences that engage and entice, and that people want to be part of. I've been doing it one way or another for over 30 years. It's all about curiosity, positivity, and hard work. I want to inspire, make people question, and give them answers. I'm a passionate maker and creator who loves the occasional dip in the Thames.
Nearly 30 years' experience in the fast-moving world of global Automotive, both client and agency side, for Porsche, Ferrari, Mercedes-Benz, Volvo, and Jaguar. Add time spent in the financial services sector for Zurich and Lloyds, and you can see my career embraces both passion and pragmatism. Inquisitive and determined, I delight in developing long-term client partnerships that never go stale by challenging and listening in equal measure. I cut my teeth in Direct Marketing and my CRM approach is all about uncovering the true value data driven comms can provide in understanding your unique customer needs. It's this level of detail that's key to a brand's success. Away from work, I organise a large annual fundraising community festival. Would love to see you there!