PLUM BRANDS - Key Persons

Lori spent nearly twenty years working as a strategist for one of branding's foremost consultancies, Landor Associates, both in San Francisco and in London. While there, she was able to work with a diverse range of industry-defining brands including River Island, The Body Shop, NFL (National Football League), Visa International, BP, Citigroup and Accenture, amongst many others. She also set up a new global practice for Landor around internal brand engagement, which helps businesses deliver their brands from the inside out, starting with their people. In 2011, Lori decided to turn her energy and skills to the lifestyle and luxury sector, where her true passion lives. And Plum Brands was born. With Plum Brands Lori has been able to pursue her interest in lifestyle and luxury brands, working with clients in fashion, champagne, hotels, property, beauty, health… and even cookies. Together with the very different and exciting challenges her corporate clients also bring, Lori has truly found the perfect balance, energised every day by the variety of clients she gets to work with.