ROI OPERATIONS UK - Key Persons


Amy Lloyd-Houldey

Job Titles:
  • Communications & Engagement Expert
Amy Lloyd-Houldey has a background in communications, psychology, behaviour change campaigns and, more recently, business and mindset coaching. As a result this helps her to understand and engage any audience. She is also a qualitative researcher and has extensive public and private experience. Her career milestones include: evaluating and providing feedback on the NHS Go app in partnership with Kingston University's Wellbeing at Work team developing and delivering a multi-faceted campaign for Sutton Council that aimed to encourage residents to recycle more of the right things carrying out qualitative research for Tameside Council to understand the perceptions and aspirations that fed into the development of a place marketing strategy. Expertise Communication strategy Amy Lloyd-Houldey is a people person. She understands what it takes to engage with your target audience. She is a communications wiz to boot and can support you with communications strategy and change communications. Her insight comes from years of experience working in public sector communications and a background in psychology.

Andreas Damalis

Job Titles:
  • Business Consultant
Andreas is an expert in corporate structuring and restructuring and maximising resources. This means he really gets businesses and knows how to make yours more efficient.

Carolene Méli

Job Titles:
  • Experience Strategist
Carolene is an Experience Strategist hailing from 10 years on tour with Cirque du Soleil where she led VIP guest experiences in 17 different countries. Her strategies in experience design are inspired by the live event industry and her love of linguistics.

Christos Pishias - CEO, Founder

Job Titles:
  • CEO
  • Founder
  • Our Founder
Our founder Christos Pishias has always done things differently. Super-commuting between his island home in coastal Cyprus where he lives with his wife and children and ROI(ή) HQ in buzzing central London, he has dedicated the past 20 years of his life to helping social good organisations do better. Working primarily with teams in health, education, charity and local government, Christos brings a bold but evidence-based approach to consultancy for social good and can confidently help solve even the most complex problems faced by purpose-driven organisations. A true leader in social good, Christos is an influential and energetic project manager. Super-commuting between his island home in Cyprus and business headquarters in London, Christos has always done things a little differently.

Lee Tobin

Job Titles:
  • Marketing Expert
Lee is a professional storyteller. She uses a storybook approach to emotively communicate your organisation's core messages to your target audience. She especially loves social media and believes that comms should always be bold.

Mackenzie Patterson

Job Titles:
  • Content Lead
Mackenzie is a communications professional and freelance writer who's always on the hunt for a good story. She loves telling stories about interesting people, sharing bold ideas and getting lost in a great novel. Mackenzie studied journalism in Toronto, Canada, and is now based in the U.K.

Ravi Ramlakhan

Job Titles:
  • Project Manager
  • Senior Consultant
The ultimate analytical thinker, Ravi has worked on some complex international projects. A highlight of his career was leading project management efforts at the London Olympics.

Robyn Friend

Job Titles:
  • Project Support Manager
Robyn was born in Cape Town, South Africa, where she completed her Motion Picture Production Design studies. She has lived and worked in Zimbabwe for over ten years, where she gained valuable experience in sales, marketing, hospitality and teaching. Robyn now resides with her family in sunny Cyprus and joined ROI(ή) Operations in 2022 eager to make a difference and work with social good clients. She is a driven, loyal and diligent member of the team. Outside of work, Robyn loves being outdoors and anything arty or crafty. Robyn Friend completed her Motion Picture Production Design studies in Cape Town. She has lived and worked in Zimbabwe for over ten years, where she gained valuable experience in sales, marketing, hospitality, and teaching.