AUDITSTAR - Key Persons


Amanda Poole

Job Titles:
  • Associate Fellow of Saïd Business School
  • Team Development Director
Career History Amanda is an Associate Fellow of Saïd Business School, University of Oxford. She is a marketing consultant who specialises in strategic evaluation, market entry assessment and business plans. In her role at Saïd Business School Amanda is Programme Director of the Goldman Sachs 10,000 Small Businesses UK Programme. Role at AuditStar Amanda leads on all aspects of team development from recruitment and training needs, to individual reviews and team away days. She works closely with Caroline and Andy to ensure the team has the necessary skill sets and support to deliver the high value work our clients expect and deserve. Amanda applies her experience in business growth planning and business coaching to help the AuditStar team develop. Her role is to make sure the team adapts to the future requirements of our clients.

Andy Lane - CFO

Job Titles:
  • Engineer
  • Finance Director
Career History Andy originally trained as an engineer and then moved into business. He has held various roles in line management and corporate finance with some large companies such as Ford, ADT and TI Group and run small businesses in various sectors such as packaging and double glazing. He currently divides his time between AuditStar and his corporate finance business, Aurora M&A Solutions, which offers valuations and the mandated sale of SMEs. Role at AuditStar As Finance Director he is responsible for all aspects of AuditStar's commercial activities. He draws upon his experience of industrial marketing and company analysis to contribute to broader aspects of AuditStar's offering as required.

Caroline Lane - Managing Director

Job Titles:
  • Managing Director
  • Managing Director / Professor J. H. Bavincklaan
Career History Caroline founded AuditStar in 2002 following senior roles in international media consultancy and advertising agencies in London, working globally. Caroline's experience stems from 30+ years working in media agency, auditing and consultancy client leadership roles, in a global, regional and local capacity. Role at Auditstar As Managing Director she oversees Client Operations and Business Development. Caroline is responsible for leading the AuditStarGlobal Network and managing all initiatives to drive excellence in processes, outputs and client satisfaction. Caroline brings in-depth experience of client and media agency relationships, pitch management and agency operating models. She has a unique perspective on the role media can play in driving business outcomes.

Michael Haas

Job Titles:
  • Associate Director
Career History Michael is a senior and experienced media professional, with over 25 years experience in the media industry in Germany, and is responsible both for domestic German and international clients. He has spent his career in a range of different media agencies with board level responsibilities and as a media consultant and auditor, working both independently and as a member of AuditStar. Role at AuditStar Michael is based in Germany and is responsible for the development of AuditStar Germany's business and contributes to the wider company's strategic and analytical thinking. As Geschäftsführer he is responsible for building partnerships with key clients based in Germany and the DACH region, operating both domestically and overseas, with a focus on ensuring media investment accountability and ROI.

Yolanda Garcia

Job Titles:
  • Associate Director
Career History Yolanda is a senior communication and media expert with in-depth knowledge of relationships between advertisers, media and media agencies in Spain.