CARAVAN AND MOTORHOME CLUB - Key Persons
Job Titles:
- Member of the Technical Committee
Job Titles:
- Chairman of the Finance and Management Committee
- Member of the Strategy Committee
- Chairman of Finance and Management Committee
- Club Treasurer
Alison currently owns a caravan and joined the Club in 2011.
Job Titles:
- Chairman of the Membership Committee
- Member of the Nominations Committee
- Member of the Strategy Committee
- Vice - Chairman
Ann Marie Ward, Vice-Chairman
Ann Marie currently owns a caravan and joined the Club in 2013.
Job Titles:
- Director of Sites & Accommodation at the Club
Anthony Davies joined as Director of Sites & Accommodation at the Club in January 2020, and has responsibility for the operations and product development of our Club Sites together with the management of our property portfolio, development projects and Certificated Locations.
With over 25 years within the wider hospitality industry, Anthony has a wealth of experience in leadership roles that span many different subsectors, from Bingo to Health Clubs, and Restaurants to Hotels. Most recently Anthony was responsible for the delivery and development of Europe's largest annual catering event at The Championships, Wimbledon, and is also a Member of the Institute of Hospitality.
He says, "I am passionate about constantly developing and delivering outstanding guest experience. The one thing I have learned from my time in hospitality is that our guests want to create amazing memories, and it's our job to help them do just that. We already have an incredibly strong base to work from, with truly outstanding guest experience feedback, and I look forward to supporting my teams to drive this forward even further as we progress and develop our proposition to ensure it not only exceeds the expectations of our members of today, but also delivers for the members of the future."
Anthony was born and raised in South Wales, and feels very lucky to have had both the Gower Peninsula and Brecon Beacons within easy reach, having spent many weekends walking and camping in both areas. Indeed, Anthony's first experience of caravans was spending a week in St Davids, on the Pembrokeshire coast. Anthony now lives with his wife and two children in Hertfordshire, but still remains a passionate Welsh rugby supporter!
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Technical Committee
Job Titles:
- Member of the Technical Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Technical Committee
Job Titles:
- Chairman of the Nominations Committee
- Chairman of the Strategy Committee
- Member of the Executive Committee
- Club Chairman
David became a Club member in 1988 and Club Chairman in 2023. He owns a caravan.
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Chairman of the Grants Committee
- Member of the Finance and Management Committee
Gordon Smart
Gordon currently tows a caravan and joined the Club in 1975.
Job Titles:
- Member of the Events Committee
Job Titles:
- Chairman of the Events Committee
- Member of the Nominations Committee
- Member of the Strategy Committee
- Vice - Chairman
Greg joined the Club in 2002 and currently owns a motorhome.
Hamish Stuart
Hamish joined the Club in 1985 and currently owns a caravan.
Job Titles:
- Director of Marketing and Membership Services
- Director of Marketing of the Caravan and Motorhome Club and Part
Harvey Alexander is director of marketing of the Caravan and Motorhome Club and part of the team driving the new name and brand direction for the Club.
Harvey has two key principles which have guided his strategy: ‘It is essential to first understand your customer and their needs, then offer likeminded prospective customers relevant products and services in a manner that is easily accessible."
"It is an honour to have the opportunity to work with a community with such history and prestige as the Caravan and Motorhome Club," he said. "As an inclusive community we wanted to reflect and celebrate the fact that motorhome members represent an increasing proportion of our membership. We've talked to our members about what they want us to do for the future to both build on our heritage and to promote the spirit and personality of what they love to do. The results were clear: we want to share our pioneering, friendly and adventurous way of life, share our collective knowledge and encourage more people to enjoy holidays in the great outdoors."
Prior to the Caravan and Motorhome Club Harvey delivered award-winning sales and marketing at Eurotunnel for four years. He has also worked for Postmasternetwork; a membership business focused on providing commercial opportunities to the 16,500 Post Offices in the UK. Harvey's early career was spent in publishing working for Adscene Kent Newspaper as a graphic designer. Tirelessly campaigning to improve the quality of advertising across the group publications he became essential to the design and launch of 5 new regional titles; a first in over 50 years.
When Harvey isn't working you will find him in the great outdoors. Whether running or cycling, he loves nothing better than hurtling down mountains in Wales or climbing over mountains in the Lake District.
Job Titles:
- Member of the Finance and Management Committee
- Member of the Strategy Committee
Helen joined the Executive Committee in January 2024 and has been a Nominated Member since 2018. She is also a member of the Finance and Management and Strategy committees. Helen retired in 2023 after working as a senior partner in a national chartered accountancy firm. She joined the Club in 1993 and has recently switched to a motorhome.
Job Titles:
- Member of the Grants Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Grants Committee
Job Titles:
- Member of the Technical Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Strategy Committee
John Lefley
John joined the Club in 1985 and currently tows a caravan.
Job Titles:
- Member of the Grants Committee
Job Titles:
- Member of the Events Committee
Job Titles:
- Member of the Grants Committee
Job Titles:
- Member of the Events Committee
- Member of the Finance and Management Committee
Job Titles:
- Director of Finance and Management Services Responsible for Information Systems
- Director of Finance, Insurance and Management Services
Mark Pearson joined The Club in September 2018 as Director of Finance and Management Services responsible for Information Systems, treasury, pensions, health & safety, facilities management and company secretarial in addition to the finance function.
Prior to joining The Club, he gained 30 years' experience in senior financial and management roles, most recently in the Travel and Insurance sectors, but also in Management Consultancy, Transport and Utilities.
In addition to broad senior management experience Mark has a first degree in Marine Biology, is a fellow of the Institute of Chartered Accountants in England and wales, has an MBA from Henley Management college and a certificate in company direction from the Institute of Directors.
Mark's role is to contribute fully as a director of the club and to lead on financial management, information systems, pensions, Health and Safety, Facilities, including
Job Titles:
- Chairman
- Member of the Finance and Management Committee
- Member of the Nominations Committee
- Member of the Strategy Committee
- Vice - Chairman
Mark currently owns a caravan and has been a member of the Club since 1992.
Job Titles:
- Member of the Finance and Management Committee
Job Titles:
- Member of the Grants Committee
Job Titles:
- Director General
- Member of the Nominations Committee
Nick Lomas was appointed Director General of The Caravan Club in May 2010, having worked at The Club as Director of Marketing since 2005.
Nick has a degree in Economics and Politics from the University of York and a Masters Degree in Business Administration from Kingston University Business School.
Prior to joining The Club, Nick worked for 17 years in Financial Services.
As a long-standing Caravan Club member, Nick and his wife and two children, enjoy touring the UK and Europe extensively with their caravan.
Job Titles:
- Member of the Events Committee
Job Titles:
- Executive
- Member of the Technical Committee
Job Titles:
- Chairman of the Technical Committee
Job Titles:
- Member of the Grants Committee