DISTINCTLY - Key Persons
Abby joined Distinctly in August 2020 as a Junior Executive and has since grown into an account management position where she has gained exposure to a huge variety of clients and industries.
Abby is now a Senior SEO Strategist where she directly manages her own client portfolio, working with clients to improve their digital footprint and managing a number of website migrations and design projects.
Abby enjoys working with clients to look at the full picture to establish where organic strategy fits in with their overall marketing goals beyond SEO, collaborating with clients on social media, email marketing, UX and content strategy to ensure they're ahead of the industry when it comes to finding their audiences online.
Alex joined Distinctly in the Summer of 2022. He began his career as a journalist, specialising in American football, and started working in SEO in 2015 after moving into digital marketing.
Not long after, he began to concentrate on link building, digital PR and outreach. His work in this area has won many industry awards whilst gaining links in publications such as The Guardian and The New York Times, and those of the BBC. In 2019 he spoke at BrightonSEO on the topic of Digital PR, and has addressed multiple industry conferences throughout his career.
Alex ensures that the Digital PR team at Distinctly is at the cutting edge of strategies to ensure that they deliver effective off-page solutions for clients.
Cameron began his career in traditional marketing, where he first discovered the world of digital. In 2017, Cameron made the move into digital marketing, after discovering a strong passion for SEO.
With a keen interest in the problem-solving side of SEO, Cameron has worked with a broad range of organisations, from local companies through to international conglomerates.
He now helps brands to combine strong technical foundations and effective content strategies, eagerly striving to enhance the user experience and performance of clients' websites. He uses his wealth of experience to lead our keyword and on-page optimisation team.
Job Titles:
- Paid Media Account Manager
In 2020 Ella completed a Digital Marketing Apprenticeship. Following her apprenticeship, Ella began her career working within the PR industry, where she found her calling in media list building and outreach. Ella joined Distinctly in July 2023 as a Digital PR Strategist.
Ella enjoys all aspects of her role, but she has a passion for digging into stories, exploring different angles, and finding additional outreach opportunities across campaigns.
Emily joined Distinctly in January 2022 after working as an e-commerce assistant for a start-up business. Since then, she has been exposed to a variety of clients, including those in the legal and finance sectors. Many of which she now manages as an SEO Strategist.
As part of the on-page pod, Emily has great experience performing in-depth keyword research and content optimisation, which is often used as part of the wider SEO strategy. Emily is particularly interested in competitor analysis, delving into user experience and keyword targeting to help boost our clients visibility within their specific niche.
Jack joined Distinctly in the autumn of 2014, initially focusing on outreach and link building campaigns. He later discovered that his true passion lay in technical SEO, and is now our agency Technical SEO Lead.
Jack particularly enjoys the investigative and analytical detail involved in technical SEO. He works to devise new technical strategies, oversees complex website migrations and troubleshoots visibility issues. He also enjoys working closely with clients, advising them on how to get the very best results from campaigns.
With the SEO landscape constantly changing, Jack ensures the technical department are avidly testing new tools and features to improve the performance of clients' websites.
Job Titles:
- Senior Operations and Culture Manager
Jen joined Distinctly in 2021, as Operations and Culture Manager to support Liz and Tom in all operational aspects of the agency, as well as working with the wider team to maintain the strong company culture.
Jen has over 15 years of experience working within agencies. In her previous role, she worked as an account director, leading the media campaigns of a number of large scale brand response clients. Whilst having a great knowledge of the broad media landscape, her transferable skills of project management, multitasking, organisation, prioritisation and team management are invaluable for her role at Distinctly.
Her interest in working within agency operations grew as she took more of an active role in an agency ideas exchange committee and when she took on the role of co-chair for the Working Dependents Diversity and Inclusion Group across the entire network group OMG. These steps led her to the decision to fully devote her career path to operational and cultural issues.
In 2023, Jess joined Distinctly as Content Strategy Manager, leading the content team and collaborating closely with the on page SEO specialists.
Following a degree in journalism, she began her career in the industry over 10 years ago and has worked across startups, not-for-profits and global companies both in-house and in-agency.
As a leader in content strategy and content design, she has managed a diverse portfolio of projects for both B2C and B2B clients with a high success rate.
Jess excels at crafting data-backed content strategies that not only answer customer queries and address challenges, but also guides them to conversion. Her work is defined by a passion for creating world-class use-centric content that resonates and converts, making a meaningful impact in the ever-evolving digital landscape.
Katie has worked in paid media since 2013, across a wide range of industries including travel, retail and fashion, and brings a wealth of experience to her Paid Media Manager role. Having spent more than three years as a senior account manager at Google, she has worked with some of the largest ecommerce businesses in the UK, using the latest technology to drive performance in Google Ads across search, display and video.
At Distinctly she utilises a data-driven approach to account management, combining client data and industry insights with automation. She uses her technical knowledge of Google Ads to take a strategic view of accounts, maintaining a focus on clients' business goals and revenue targets.
As a Technical SEO Specialist with a passion for international SEO, website migration projects and eCommerce website optimisation, Lewis brings nearly a decade of expertise to the SEO team and has been with Distinctly for over 6 years!
Lewis' career journey has been defined by his all-round SEO knowledge and consultative approach having worked in every SEO team across the agency. More recently, he has developed a passion for working with eCommerce websites - whether this be Shopify, Woocommerce or custom platforms - offering a deep understanding of the unique SEO requirements in this space and driving revenue growth for businesses.
Over the years, Lewis has successfully implemented strategies that have boosted online store performance, from optimising product listings to enhancing site speed and user experience. His data-driven approach and knack for identifying opportunities have consistently led to increased conversions and revenue for eCommerce clients.
Lewis has project managed numerous website migration projects and has been instrumental in seamlessly transitioning websites to new platforms while preserving and improving organic search rankings. He thrives in managing complex technical challenges and ensuring that SEO best practices are upheld throughout the process.
Finally, Lewis is always staying ahead in the ever-evolving world of SEO and eCommerce. Staying up-to-date with the latest industry trends, you can always rely on him for late night article share!
Liz Walker - Chief Commercial Officer
Liz has been working at Distinctly since 2011, and has seen it grow from a small consultancy to the thriving, specialised agency it is today.
Initially, Liz worked on the marketing and business development side of the agency, but her role has since evolved into a broader, cross-functional commercial role. Her responsibilities now include strategy and business planning, agency growth management and team development.
Prior to Distinctly, Liz worked in various marketing and communications roles within the professional services industry. This allowed her to gain experience in managing and implementing complex projects, brand building, reputation and crisis management, corporate social responsibility and internal communications.
She is immensely proud of Distinctly's supportive environment and plays a large part in ensuring it is maintained as she helps to direct the agency's growth.
Job Titles:
- Paid Media Account Manager
Meera joined Distinctly in June 2021 as a Junior PPC Executive after completing a Psychology degree at the University of Sussex. Since then, she's worked her way up to a Paid Media Account Manager, now overseeing several different client accounts.
Whilst working on both B2B and B2C clients, Meera specialises in E-commerce PPC, with a particular interest in creative industries such as fashion and interior design. She enjoys combining these personal interests with her bank of PPC knowledge to improve online sales and boost revenue. Whilst covering a variety of paid media platforms, Meera has also recently branched out to TikTok advertising, embracing her creative side and capitalising on the success of this upcoming platform.
Job Titles:
- Paid Media Account Manager
In September 2023, Michael joined Distinctly as a Paid Media Account Manager. He has a wealth of specialised knowledge across both Google and Bing. With experience in managing accounts for both B2B and B2C clients across various industries, Michael adds a valuable layer of expertise to our team.
Equipped with a Masters degree in Maths, Michael has a knack for delving into data and extracting meaningful insights, which enables him to optimise performance with an analytical edge.
Rachel joined Distinctly as a Junior SEO Executive in January 2021 as part of our Distinctly Academy graduate scheme. After a year of learning and developing her skills within the SEO team, she transitioned to the digital PR team in January 2022 and has since been promoted to digital PR strategist.
As someone who is creative yet analytical, Rachel's interests lie in data-led campaigns and she has worked to streamline our data-gathering processes. Rachel has worked with clients from a range of sectors and supports the team in creating and outreaching successful digital PR campaigns.
Rachel also heads up our Social & Charity Committee, responsible for organising our company-wide socials and charity events throughout the year.
Rob joined Distinctly in February 2021 as a junior executive as part of our graduate intake and has since gained a great deal of experience working with a variety of businesses across a range of industries.
Now a Senior SEO Strategist and a member of the technical pod, Rob has headed up our conversion rate optimisation offering and enjoys working with eCommerce brands to improve user experience and bottom-line growth. By using a variety of software and tools, he provides valuable, data-driven business insights that produce tangible results.
Job Titles:
- Senior Paid Media Account Manager
Job Titles:
- Paid Media Account Manager
Tom founded Distinctly in 2009, with a clear belief that the substantial shift in marketing spend from traditional to digital was a trend that would continue for the long term. Since 2009, Distinctly has grown exponentially into a digital marketing agency known for its superb levels of service and client retention.
Prior to Distinctly, Tom worked as a digital marketing specialist for DSGi before moving on to agency life as the SEO and PPC lead for Netcel.
A natural leader and communicator, Tom is responsible for overseeing the strategic direction and growth of the agency. He is passionate about supplying first-class digital marketing services, striving to continuously deliver tangible growth and impressive returns on investment for B2B and B2C clients across a huge range of industries.
He excels at understanding consumer trends and predicting future industry developments. This ensures that Distinctly are always at the forefront of the digital marketing industry, continuously providing the very best service to a growing portfolio of clients.