ROCKOLA

Rock-Ola's success could perhaps be attributed to the drive of David Rockola himself and his success in a competitive industry was galvanised by the pressure put on him by his rival companies. As a late entrant into the world of jukebox production, Rock-Ola came across a great deal of hostility from their main rivals - Seeburg and Wurlitzer. Eventually these two companies decided to approach him together. Meeting with Seeburg's Homer Capehart and Farny Wurlitzer, Rockola was told that the jukebox market was saturated, and there was no room for his company... Jukeboxes made by the Rock-Ola manufacturing company

Also known as: Rock and Roll

Primary location: United Kingdom