SERAX - Key Persons
Alex Gabriels started her career as an art director in the advertising industry. During the past four years, she worked as a freelancer so that time could be freed up to develop her passion for ceramics. It's a passion she has been working on for years but has only become full time since 2020. "I acquired the love for tableware from my mother," she explains. "But I am happy to work with decorative ceramics such as lamps and vases of which several parts have to be turned separately. The assembly of those parts is always a magical moment".
Antonino Sciortino was born in Palermo. When he was just eight years old, he began to forge iron in his father's studio. He particularly worked with ‘soft' iron, which is relatively pliable and thus easier to work with. For Serax, he has designed an exclusive collection for a broader market. All his designs are reminiscent of sculptures, and through their artistic finishing touches (painted with brushes and polished), they preserve the soul that Antonino aimed to give them.
Serax is the brainchild of SERge and AXel Van Den Bossche. Two brothers who were brought up amidst the flowerpot trade in their mother's business. Over the past thirty years, the small-scale business that started up in a garage in 1986 has grown into a multi national with over 65 employees and a head office in Antwerp. Today, the company is led by Axel. Axel's wife - Marie Michielssen - is Serax' house designer. She is the creator of, amongst other things, the famous ‘Cactus Vase'. Serax is a family business where passion runs through the veins.
Job Titles:
- Field Sales Retail East / West Flanders, Hainault & Flemish Brabant
Job Titles:
- Key Account Manager Ouest
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- Field Sales French Speaking Swiss
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- Field Sales Retail Antwerp, Limburg, Brussels, Namur, Walloon Brabant, Luxemburg
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- Account Manager Retail / the Netherlands
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- Manager
- Regional Manager DACH
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- Field Sales Nordrhein - Westfalen
Job Titles:
- Key Account Manager East / West Flanders, Hainault & Flemish Brabant
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- Key Account Manager Sud
- Key Account Manager Suisse Romande
Job Titles:
- Key Account Manager - Hotels, Restaurants & Cash - Carry
Job Titles:
- Regional Manager France & Italy
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- Retail Director
- Regional Manager Benelux & Scandics
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- International Key Account Manager
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- Sales Representative Deutschschweiz
Job Titles:
- Area Sales Manager Deutschland - Nord
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- Key Account Manager Hospitality Belgium
Job Titles:
- Inside Sales France & Italy
Job Titles:
- KAM Retail
- Key Account Manager Retail