SERAX - Key Persons


Alex Gabriels

Job Titles:
  • Art Director
Alex Gabriels started her career as an art director in the advertising industry. During the past four years, she worked as a freelancer so that time could be freed up to develop her passion for ceramics. It's a passion she has been working on for years but has only become full time since 2020. "I acquired the love for tableware from my mother," she explains. "But I am happy to work with decorative ceramics such as lamps and vases of which several parts have to be turned separately. The assembly of those parts is always a magical moment".

Alexander Deboutte

Job Titles:
  • Export Manager Retail

Antonino Sciortino

Antonino Sciortino was born in Palermo. When he was just eight years old, he began to forge iron in his father's studio. He particularly worked with ‘soft' iron, which is relatively pliable and thus easier to work with. For Serax, he has designed an exclusive collection for a broader market. All his designs are reminiscent of sculptures, and through their artistic finishing touches (painted with brushes and polished), they preserve the soul that Antonino aimed to give them.

Arthur Piton


Axel Van Den Bossche - CEO, Founder

Job Titles:
  • CEO
  • Founder
Serax is the brainchild of SERge and AXel Van Den Bossche. Two brothers who were brought up amidst the flowerpot trade in their mother's business. Over the past thirty years, the small-scale business that started up in a garage in 1986 has grown into a multi national with over 65 employees and a head office in Antwerp. Today, the company is led by Axel. Axel's wife - Marie Michielssen - is Serax' house designer. She is the creator of, amongst other things, the famous ‘Cactus Vase'. Serax is a family business where passion runs through the veins.

Bart Plaisier

Job Titles:
  • Field Sales Retail

Carol De Maere

Job Titles:
  • Field Sales Retail East / West Flanders, Hainault & Flemish Brabant

Charlotte Volcke

Job Titles:
  • Regional Manager USA

Christophe Delpech

Job Titles:
  • Key Account Manager Ouest

Giacomo Bianchi

Job Titles:
  • Sales Agent

Greet Dickel

Job Titles:
  • Account Manager

Jean-François Vandesteene

Job Titles:
  • Sales Agent

Judith Weterauer

Job Titles:
  • Regional Manager DACH

Judith Wetterauer

Job Titles:
  • Regional Manager DACH

Julien Petitjean

Job Titles:
  • Field Sales French Speaking Swiss

Kristel Seymus

Job Titles:
  • Field Sales Retail Antwerp, Limburg, Brussels, Namur, Walloon Brabant, Luxemburg

Manouk Vertelman

Job Titles:
  • Account Manager Retail / the Netherlands

Mark Blessenaar

Job Titles:
  • Manager
  • Regional Manager DACH

Nadja Meylemans

Job Titles:
  • Inside Sales DACH

Nathalie Gerbode

Job Titles:
  • Field Sales Nordrhein - Westfalen

Nico Sas

Job Titles:
  • Hospitality Director

Pascal Balduck

Job Titles:
  • Key Account Manager East / West Flanders, Hainault & Flemish Brabant

Pascal Martel

Job Titles:
  • Key Account Manager Sud
  • Key Account Manager Suisse Romande

Roderick van den Biezenbos

Job Titles:
  • Key Account Manager - Hotels, Restaurants & Cash - Carry

Romain Gambard

Job Titles:
  • Regional Manager France & Italy

Roos Van de Velde

Job Titles:
  • Artist

Sebastien Van Der Elst - Retail Director

Job Titles:
  • Retail Director
  • Regional Manager Benelux & Scandics

Sofie Van Haelst

Job Titles:
  • Inside Sales Export

Sophie Baldewyns

Job Titles:
  • International Key Account Manager

Sophie Jansen

Job Titles:
  • Inside Sales Export

Sophie Mallentjer

Job Titles:
  • Retail

Stéphane Sedki


Tamara Giger

Job Titles:
  • Sales Representative Deutschschweiz

Thomas Praeg

Job Titles:
  • Area Sales Manager Deutschland - Nord

Valerie Huybrighs

Job Titles:
  • Key Account Manager Hospitality Belgium

Valérie Piva

Job Titles:
  • Inside Sales France & Italy

Vincent Melchior

Job Titles:
  • KAM Retail
  • Key Account Manager Retail