PRACTICAL SEMIOTICS - Key Persons

Michael Flexer has spent the last twenty years understanding how we construct ideas about ourselves and our experiences. Michael has a degree in English from Oxford, an MSc from King's College, London and a PhD in semiotics and mental health from Leeds. He is now running a Wellcome-funded research project at Exeter University. Michael and Rob have been working together for fifteen years. It's been fab.

Rob Thomas studied semiotics at Oxford University, before joining the Procter & Gamble graduate programme in 1993. From there he joined L'Oréal, to run the category-defining skincare brand, Synergie. Then it was time for a change: three years with Semiotic Solutions, the UK pioneers of brand semiotics. In 2005, sensing clients' need for a more accessible approach, Rob founded Practical Semiotics and soon built a list of forward-thinking global clients and agency partners.