POINTFOURONE - Key Persons

Job Titles:

• Chief Executive of UK Athletics

Sports consultancy pointfourone was founded by former 5000m world record holder David Moorcroft and his business partner Rob Borthwick. David Moorcroft (left) and Rob Borthwick. David Moorcroft is best known for his world record-breaking and medal-winning exploits on the track in the 1970s and 80s, then for his athletics punditry on BBC TV. He began teaching in 1976 in the UK and New Zealand. In 20 years as an international athlete he won two Commonwealth Golds, competed in three Olympic Games, and set British and European records. David Moorcroft was appointed Chief Executive of UK Athletics in 1997. Under David, UK Athletics was taken from bankruptcy on his arrival to financial security. After his ten years at UKA, it was the most commercially successful athletics governing body in the world with a turnover approaching £20 million. David Moorcroft was awarded an MBE in 1983 and an OBE in 1998 for his services to British sport.

Rob Borthwick ensures that pointfourone covers the full range of the sporting continuum, with a lifetime of participating in grass roots football and road-running at school, college and club level. He understands the rewards (and frustrations) of the sporting volunteer from being the secretary of a local football club. Having graduated from Durham University, Rob Borthwick worked in the local authority sector, before moving to Sport England in January 1995 where he had a number of senior roles in both the Major Projects Team and the Lottery Unit. These roles required detailed analysis and understanding of capital projects plus the sports development outputs that they could bring, as well as project and staff management.