HOTROD - Key Persons

Role: Interpretation Director I work with the designers to find the interpretive concepts and methods that feel right for the target audiences. But I'm not just an arm-waving ‘ideas man'... I follow through with research and scripting until the job's done. Special Focus: I'm great at taking quite academic subjects and thinking up ways of making them fun and interesting for people who aren't specialists. Sometimes it's by making a game, or introducing a narrator with a bit of character, sometimes it's just by trying an unusual graphic approach. Favourite project: The Corby Heritage Centre was a really challenging project - no money, no objects, no historic landmarks. But I was inspired at how passionate the residents were about their town, and their die-hard loyalty, so that's what gave the Heritage Centre its keynote.

Role: Director I'm a hands-on designer, but I'm also Hotrod's project manager and account director. I make sure you get what you want, when you expected it and at the price we agreed. I'm the person you will deal with most day to day. Special focus: I'm very process-driven, always looking for ways to do things more efficiently and willing to try out new suppliers and interpretation methods - there are always opportunities to increase quality or push down costs, if you are prepared to look for them!