Waves two key principles are Andrew Vincent and Helen Clark. Their expertise is widely acknowledged; between them they have spoken at many conferences including esomar and the MRS (the latter on several occasions). They are both heavily involved with professional development in the industry; they act as examiners for key research qualifications and regularly lead training courses...
Both Helen and Andrew are actively involved in research; they have never lost their childhood inquisitiveness and love nothing better than to immerse themselves in a client problem.