361 DMR - Key Persons

He is a BCS graduate from University of Pune and PGDBA from Symbiosis Centre for Distance Learning (SCDL). He is into qualitative market research since last 8 years He has done moderation for more than 2000 Focus Group Discussions and 1500 Depth Interviews across West and North India with various projective techniques. He had travelled Rural and Urban places across India, and met more than 50000 people to share their views and understand their mindset, life, need, image building process about various products and brands

He is a B.E. in Computer Sciences & a MBA in Marketing from Sydenham Institute of Management. For the last two years he has been associated with Pacecon Technosys Pvt. Ltd. (Own Venture) and has taken up various projects for the company. He has earlier worked with PQR (Probe Qualitative Research), a specialized arm of IMRB His insight in Qualitative Research has been well appreciated by the agencies and clients he has done projects for. His 'Out of the box' thinking, yet routed to 'Market Realities' has helped in many a projects