SOURCE - Key Persons
Susan Domizi started her career in the horse industry as a working student sleeping in a hayloft because the house she was to live in wasn't finished yet. Still, she recalls crawling into her sleeping bag each night to sleep with the mice and the barn swallows and feeling privileged to be in the employ of a top horse professional, poised to set the show world on fire with her horsemanship prowess.
Though Susan's original dream was never fulfilled, a better one came true. Her talented event horse [Hull] was plagued by shelly feet. When she discovered a seaweed-based product from Ireland that appeared to help him, she was ecstatic. However, the quality of the imported product was extremely inconsistent. Trained as a biochemist, Susan felt she could do better. She began an odyssey that resulted in the formation of a nutritional supplement company known as SOURCE, INC.
Photos of camera-shy Domizi are nearly as rare as a "Bigfoot" sighting … this photo was taken of Susan and "friends" courtesy of SOURCE
Domizi's intense research into the benefits of seaweed meals led to a product whose benefits not only poor feet but also weight problems, coat condition, appetite, stress, and other nutritionally related conditions are now renowned among horsemen. Along the way she has developed harvesting and drying techniques that make the various seaweed meals used in SOURCE among the highest quality in the world. She helped launch an organization dedicated to protecting precious coastal seaweed beds from pollution and over-harvesting and built a strong company able to prevail in the market against copycat competitors.
Susan attributes her success to an unwavering commitment to quality control, fair and equal treatment of those she meets in the business world, and respect for her customers. From the very first pail, Domizi has sold SOURCE with a money-back guarantee, the first of its kind in the horse industry. She points with pride to a shelf full of notebooks stuffed with letters from joyous horse owners whose horses improved when SOURCE was added to their diets.
Susan's training as an analytical scientist gave her a model on which to build her success. "Education in any field is useful because it teaches you how to learn and how to seek the answers you need," said Susan. Every step in the development and growth of her company has been supported by careful research, consultation with experts, and meticulous planning of all details. SOURCE's longevity is legend in a market where many nutritional supplements blaze as a feeding fad for several years only to be discarded for lack of consistent results. Indeed, clamor among its customers has led to nutritional supplements for both humans and dogs based on the original SOURCE formula.
This treasured portrait of HULL was given to Domizi as a wedding present by artist Jan Royce Conant. Ms. Conant also created the trademark SOURCE Seahorse logo.
Job Titles:
- Director, Wholesale Division
"I have been involved in the dog fancy for over 40 years. I breed and show Golden Retrievers. In 1992 the #1 Golden Retriever bitch in the USA was Am. & Can. Ch. Birks Sage Derby of Ankrist who I bred and co-owned. I currently own 4 Goldens and imported from Scotland this puppy (shown), Dawnryan Blue Symphony. As he crossed the pond on Columbus Day he is known as ‘Christopher'.
"SOURCE is my second home. I have been here a long time. Forty years ago (but who is counting?) a close kennel club friend saw an ad in our local paper, and she said ‘here's the job for you'. The ad stated: enjoy working with animals a plus! So I'm still here enjoying the daily personal contact with people all over the country, answering questions about SOURCE.