APPCOLL - Key Persons


Jeff Cashen - COO, Founder

Job Titles:
  • COO
  • Founder
Jeff leads sales, training, and support functions for the company. He's a seasoned technical sales executive, experienced in customer management, who continues to interact directly with customers to provide product tutorials and to get them up and running smoothly and quickly. He's driven to deliver the right solution for customers and adept at defining new requirements "from the field" that will enhance the overall customer experience of AppColl products. Jeff has more than 25 years experience in sales and executive management. Beyond 16 years at Texas Instruments managing some of TI's largest customers, Jeff has managed product and sales organizations at both mid-sized public and small venture-backed semiconductor companies. Jeff has a proven record of building lasting relationships with customers, through close collaboration and delivery of high-value solutions.

Tim Southgate - CEO, Founder

Job Titles:
  • CEO
  • Founder
Tim's primary responsibility is to drive the technology roadmap for AppColl and he leverages his daily interaction with customers for creative inspiration and to decide what to deliver next. His background in software design and development, engineering management, plus marketing has instilled a customer-first mentality that influences all aspects of R&D at Appcoll. Tim brings more than 25 years of experience in engineering and marketing executive management to AppColl. He was at Altera for 18 years where he ran software engineering and marketing. Tim was heavily involved in Altera's patent prosecution process, serving on the patent committee for more than 12 years, and was a key participant in several patent litigation cases. After Altera, he ran software engineering at Stream Processors where he also managed the company's patent portfolio. Tim holds 24 patents.